Around 20 years ago, Roberts Automotive & Industrial Parts Manufacturing Corporation (Roberts AIPMC) marked its entry into the automotive metal industry with the launch of Evercool Radiators, a brand that has been tried and tested time and again by the company’s growing clientele of original equipment manufacturers (OEM) in the Philippines and even in foreign aftermarkets.
And now, after two decades of unparalleled presence in the industry, Evercool Radiators decided to diversify by introducing 3 new sub-brands in order to cater to the ever-changing requirements of the market.
Recently, Evercool made the country aware of its new radiator offerings—the “Alpha,” “Supra,” and “Ultima”—that discriminating customers can choose from. With the introduction of these new radiators, consumers can now freely choose the Evercool radiator that suits them the most, depending on their budget and preference.
Evercool Alpha, for one, is the cost-effective radiator that is suited for passenger cars and light commercial vehicle types. It is designed for light duty and low speed vehicles commonly used for city driving even in heavy traffic conditions. At a very affordable price, this is the solution that companies or entrepreneurs look for when it comes to basic vehicle use.
The Evercool Supra, on the other hand, is the “original” high performance radiator by Evercool made for general automotive use. It is designed for vehicles with regular duty and for high-speed, long drive conditions, yet can also perform equally well in slow speed city driving. This radiator can be used by pick-up, vans, trucks and SUVs.
Finally, the Evercool Ultima is Roberts AIPMC’s extreme quality radiator that is specially designed for trucks and buses and others that entail heavy duty applications. Its durability and toughness requires less maintenance and can be used in punishing road conditions and for vehicles with hefty loads. It is a reliable partner for heavy--duty vehicles because it can withstand excruciating heat and massive vibration.
For users’ peace of mind, every Evercool radiator, whether the Alpha, Supra or Ultima, underwent and passed different radiator quality and durability tests such as vibration test, pressure fatigue test and road test. Roberts AIPMC also has an ISO 9001:2008 certification and the company only uses materials that comply with the Japanese International Standard (JIS), so that consumers can be assured of every radiator’s quality.
As Roberts AIPMC's product and service portfolio for Evercool continues to expand, car owners now have a much more valuable solution to car trouble. With Evercool consumers now have choices to let the joyride roll ever onward.
For more information about Roberts AIPMC, located at RGC Compound, Canlubang Industrial Estate, Bo. Pittland, Cabuyao, Laguna, visit www.roberts.com.ph.
